Najma Dawood

Case 01 · Product Design

2025 —

A personal operating system

An independent product, currently in design

Client
Independent — details under wraps until launch
Role
Founder · Product Design · IA
Year
2025 —
Discipline
Product Design

Overview

A multi-panel platform that reframes planning around human rhythm. The design treats cycle, mood, household, and ambition as first-class citizens — each visible at a glance, each quietly coordinated.

Context

Most productivity software assumes a flat, infinite calendar and a single, unchanging self. Lifestyle OS begins with a different premise: life is seasonal, relational, and embodied. I started with deep user research and competitive analysis across calendars, habit trackers, cycle apps, and household coordination tools to surface what people were actually patching together.

Approach

  1. 01

    Defined product vision through long-form interviews and competitive tear-downs, surfacing a gap between 'productivity' and 'lived time.'

  2. 02

    Authored core information architecture for a multi-panel workspace: Today, Rituals, Cycle, Partner, and an AI-guided daily planner.

  3. 03

    Iterated lo-fi and hi-fi wireframes, responsive flows, and a visual system designed to feel more like a well-kept notebook than a dashboard.

  4. 04

    Built a comprehensive component library — type, density, motion — scaled for mobile and desktop.

Outcomes

  • Cohesive product narrative spanning cycle tracking, mood insights, rituals, partner coordination, and AI planning.
  • A design system ready for engineering handoff — tokens, components, and states documented end to end.

Recognition

  • Ongoing — launching in phases through 2026.

Next

UX for XR — NASA JPL

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