Case 08 · Brand & Experience · Product Design
2024
Teachers College, Columbia
Communications & digital architecture for a city-funded curriculum launch
- Client
- Teachers College, Columbia University
- Role
- Strategic Communications Specialist
- Year
- 2024
- Discipline
- Brand & Experience, Product Design
Overview
A short, concentrated engagement around the launch of Teachers College's inaugural city-funded Black Studies curriculum — a program with high institutional stakes and a tight public window.
Context
The curriculum launch coordinated across faculty, academic leadership, and the NYC Chancellor's office. Digital touchpoints had to carry that weight — clearly, accessibly, and without losing editorial voice.
Approach
- 01
Led communications strategy and stakeholder coordination across faculty and leadership.
- 02
Redesigned content architecture and CMS workflows for the program's digital presence.
- 03
Aligned digital touchpoints with institutional priorities and accessibility standards.
Outcomes
- — 247% increase in web traffic during launch window.
- — 300% growth in engagement.
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