Case 06 · Brand & Experience · Curriculum
2019—2022
Brooklyn Bridge Flow
A mobile wellness studio, rooted in community
- Client
- Brooklyn Bridge Flow (co-founder)
- Role
- Co-founder · Brand · Programs
- Year
- 2019—2022
- Discipline
- Brand & Experience, Curriculum
Overview
BBFLOW is a mobile wellness studio whose mission is to reflect its own community. Programming spanned paid classes, free community sessions, and cause-based fundraisers—including hurricane relief for Hurricane Maria—across the city.
Context
BBFLOW was a studio without walls. Programming ran at Cafe Erzulie, Empire Stores, and various wellness studios; outdoors in the Hike and Flow series; through brand activations with Athleta and Splendid; and across corporate wellness contracts, NYU student groups, and remote sessions. Wellness that met people where they already were.
Approach
- 01
Designed brand identity and digital presence across web and social.
- 02
Built service design and end-to-end client journey for events and programs.
- 03
Managed a team of five instructors and community engagement across multiple locations.
- 04
Built partnerships with corporations and community organizations to fund free programming and cause-based fundraisers.
Outcomes
- — Structured wellness programs serving diverse learners across multiple locations.
- — A resilient brand and community carried through the pandemic.
Gallery
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