Case 06 · Brand & Experience · Curriculum
2019 — 2022
Brooklyn Bridge Flow
A mobile wellness studio, rooted in community
- Client
- Brooklyn Bridge Flow (co-founder)
- Role
- Co-founder · Brand · Programs
- Year
- 2019 — 2022
- Discipline
- Brand & Experience, Curriculum
Overview
BBFLOW is a mobile wellness studio whose mission is to reflect its own community — bringing wellness and healing through fun, exploratory, free-to-attend events across the city.
Context
The wellness industry rarely mirrors the neighborhoods it sets up shop in. BBFLOW started as an answer to that — a studio with no studio, meeting people where they already are.
Approach
- 01
Designed brand identity and digital presence across web and social.
- 02
Built service design and end-to-end client journey for events and programs.
- 03
Managed a small team of instructors and community engagement across multiple locations.
- 04
Built partnerships with corporations and organizations to fund free community programming.
Outcomes
- — Structured wellness programs serving diverse learners across multiple locations.
- — A resilient brand and community carried through the pandemic.
Gallery
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